Lega Serie A has announced the signing of a partnership contract with Socios the all-in-one fan-driven, rewards, influence and reward platform that is open to fans of all sports from around the globe. The company has been named an Official partner of Lega The Series A’ and the Series A’ as well as the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.
The partnership will officially begin with the moment Socios President Alexandre Dreyfus presents the MVP award at the conclusion of the tomorrow’s (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.
The partnership will continue to expand Socios’s already extensive involvement within Italian football. Socios has previously partnered Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and AS Roma, FC Bologna, Napoli, AC Milan, and the Italian National team.
Outside of, and beyond Italy Beyond Italy, Socios’s 100+ strong network of partners includes the world’s top soccer clubs, FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Alongside soccer, Socios’s constantly expanding network of sports also includes UFC, F1 teams, 25 NBA franchises and The New England Patriots of the NFL The New England Revolution of MLS and 14 NHL franchises, as well as top teams from cricket and esports.
“We are thrilled to announce our collaboration with Socios an established brand in its field which has been working in conjunction with the best of sport for a number of years and is now. Through this partnership Lega Serie A proves once time and again that it is ready to take advantage of the opportunities presented through new market opportunities, oriented toward the future, and innovative and attentive to the demands of fans across the globe” stated Luigi De Siervo, the CEO of Lega Serie A.
Alexandre Dreyfus, CEO of Chiliz and Socios, said: “In 2021 we have increased our user base by more than 500%welcomed more than one million new users onto our platform.
“We’ve set higher goals for the coming twelve months, and we’re thrilled to kick off 2022 with this significant announcement, which further strengthens our dedication to Italian sport industry.
“We are looking forward to working together in partnership with Serie A, spreading the message of Socios and establishing our superfan community both in Italy and around the globe. “
More than 1.3M users across 167 nations are using the Socios application to interact with and receive rewards from the teams they admire and support with Fan Tokens. Fans Tokens can be described as digital tokens which are created on the blockchain. They give their owners the ability to vote in polls and VIP rewards, as well as special promotions and AR enabled features games and contests.
In the year 2022 Socios’s ambition is to bring millions of new fans all over the world to the advantages of Fan Tokens and new features as well as rewards and features that are added every day. Socios intends to add other major international sporting organizations to its existing roster and launch high-profile international and national marketing campaigns , and expand its entertainment and sports ecosystem substantially over the coming 12 months.
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